Posts tagged Technical Guides
Understanding Colour Psychology

Each colour has unique psychological effects and can influence mood, often triggering specific emotions and behaviours. Here are some common associations:

Red: Often linked with passion, excitement, and energy, red can increase heart rate and create a sense of urgency. This makes it a popular choice in marketing to attract attention or in dining areas to stimulate appetite. Red light, in particular, has been shown to raise blood pressure and increase heart rate, making it a stimulating colour.

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Increase your Colour Knowledge

Colour harmony is about creating a visual experience that is pleasing to the eye and resonates with the soul. It’s about balance and beauty, using the colour wheel to create relationships that enhance the overall effect of your work. A well-chosen colour palette is essential in achieving harmonious colour schemes, as it helps in selecting colours that work well together and evoke the desired emotional response.

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